A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research

Volume: 30, Issue: 2, Pages: 199 - 218
Published: Sep 1, 2003
Abstract
A review of the literature suggests that few studies use formative indicator measurement models, even though they should. Therefore, the purpose of this research is to (a) discuss the distinction between formative and reflective measurement models, (b) develop a set of conceptual criteria that can be used to determine whether a construct should be modeled as having formative or reflective indicators, (c) review the marketing literature to obtain...
Paper Details
Title
A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
Published Date
Sep 1, 2003
Volume
30
Issue
2
Pages
199 - 218
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