With or without you: Connected viewing and co-viewing Twitter activity for traditional appointment and asynchronous broadcast television models

Published on Jun 25, 2015in First Monday
· DOI :10.5210/fm.v20i7.5935
Matthew Pittman5
Estimated H-index: 5
(UO: University of Oregon),
Alec C. Tefertiller1
Estimated H-index: 1
(UO: University of Oregon)
Social networking services like Twitter have changed the way people engage with traditional broadcast media. But how social is “second screen” activity? The purpose of this study is to determine if patterns of connected viewing (augmenting television consumption with a second screen) and co-viewing (watching television together) are different for traditionally broadcast, “appointment” television shows versus streaming, asynchronous television releases. This study explores this phenomena of “co-connected viewing” — a combination of connected and co-viewing — on Twitter for four programs that were all released within seven days of each other: Parks and Recreation, Downton Abbey, House of Cards , and Unbreakable Kimmy Schmidt . Complete datasets (over 200,000 tweets) from 72 hours’ worth of Twitter activity for four television programs, two traditional and two streaming, were collected and analyzed. In terms of co-connected viewing, the study found that despite radically different broadcast models and corresponding shapes in Twitter activity, the ratios of social to non-social tweets were nearly identical. Additionally, the study found that the asynchronous, streaming Netflix shows saw more engagement from active Twitter users. Finally, implications are discussed for viewers, fans, advertisers, and the television industry, as well as directions for future research.
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Cited By17
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Robert M. Bond6
Estimated H-index: 6
Abstract This research investigates the screen-based media consumption of adolescents in their social context, using social contagion theory to understand how screen-based media consumption is affected by an individual’s social environment. To assess the possibility of person-to-person spread and the social network determinants of screen-based media consumption behavior, analyses were performed on the social networks of adolescents. First, the social networks of adolescents were assessed for the...
Published on May 6, 2019in Media, Culture & Society1.89
Amy Genders (University of the West of England)
The British Broadcasting Corporation occupies what is often considered to be a unique position within UK culture as both a respected national institution that is a pillar of enlightenment values and, increasingly, an agile, entrepreneurial business that has to deliver ‘value-for-money’. This study will contribute to the existing body of literature examining the impact of a neoliberal marketisation discourse on BBC policy by focusing specifically on the provision of arts programming as a key indi...
Published on Mar 16, 2019in The Social Sciences
Extant results on the binge-watching outcomes have been mixed. This study sought to examine the crucial factor of attentiveness that might help to enhance viewer experience and mitigate post-binge regret, as well as differentiate the motivation of narrative transportation from narrative completion. While narrative transportation involves a viewer getting unconsciously swept away by the story, the motivation of narrative completion is a more self-aware, cognizant effort to progress through the st...
Published on Jul 18, 2018
Kelli S. Burns2
Estimated H-index: 2
(USF: University of South Florida),
Kim K. Walker (USF: University of South Florida)
This study explored how Twitter users engaged with and responded to a popular Netflix series on the topic of teen suicide. This research is set within an emerging research stream focused on how people use social media to discuss issues, events, or, in this case, an entertainment product. Because this study focused on a Netflix program that released all 13 episodes on the day it premiered, it differed from previous studies that explored conversation about broadcast television series. Topics discu...
Published on Jul 3, 2018in Journal of Broadcasting & Electronic Media1.92
Alec Tefertiller1
Estimated H-index: 1
This study sought to better understand what factors best predict consumers’ intention to cut the cord on cable television and adopt video streaming as their primary source of television. Utilizing media substitution theory as the conceptual framework, this study conducted a nationwide survey (N = 200). Findings show that perceived advantages of streaming applications over traditional television best predicted intentions to cut the cord on cable and adopt Web streaming; these perceptions mediated...
Published on Jan 1, 2018
Jessica Carniel2
Estimated H-index: 2
(University of Southern Queensland)
For many, Eurovision parties are an evolution of the childhood practice of watching the song contest with one’s family, but now that “family” is defined by other affective bonds than biological kinship. For Australian fans, the shift from simply an observing nation to a participating nation in the contest has ruptured this tradition because the national audience is split between those who watch the live broadcasts at 5 a.m. and those who watch the delayed broadcasts in the evening. This chapter ...
Published on Jan 1, 2018in Social media and society
Kevin Driscoll8
Estimated H-index: 8
(UVA: University of Virginia),
Alex Leavitt1
Estimated H-index: 1
+ 2 AuthorsAalok Mehta1
Estimated H-index: 1
(SC: University of Southern California)
During the 2012 US presidential debates, more than five million connected viewers turned to social media to respond to the broadcast and talk politics with one another. Using a mixed-methods approach, this study examines the prevalence of humor and its relationship to visibility among connected viewers live-tweeting the debates. Based on a content analysis of tweets and accounts, we estimate that approximately one-fifth of the messages sent during the debates consisted of strictly humorous conte...
Swati Panda2
Estimated H-index: 2
Satyendra C. Pandey3
Estimated H-index: 3
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Published on Nov 1, 2017 in ICDM (International Conference on Data Mining)
Rohit Saxena1
Estimated H-index: 1
Savita Bhat2
Estimated H-index: 2
(Tata Research Development and Design Centre),
Niranjan Pedanekar2
Estimated H-index: 2
(Tata Research Development and Design Centre)
Even while engaged in an attention-consuming activity such as watching TV, social media users often end up paying attention to one or more social media. This is an example of a behavioral phenomenon called Continuous Partial Attention (CPA). Quantification of user attention can be a valuable metric in understanding user behavior under scenarios where their attention is divided. In this study, we propose a generalized model to quantify CPA given a primary and a secondary task, also knows as a dis...
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