Impact of Facebook Usage on Students’ Academic Achievement: Roles of Self-Regulation and Trust

Introduction. This paper provides a preliminary analysis of the effects of Facebook usage by undergraduate students at Luleå University of Technology in Sweden. The proposed research model tests the perceived effect of personality traits, self-regulation, and trust on students’ achievements. On the basis of flow theory, the model suggests negative mediating effects of the use of and cognitive absorption on Facebook; it leads to a decrease in...