Business Models: A Discovery Driven Approach
Abstract
The business model concept offers strategists a fresh way to consider their options in uncertain, fast-moving and unpredictable environments. In contrast to conventional assumptions, recognizing that more new business models are both feasible and actionable than ever before is creating unprecedented opportunities for today's organizations. However, unlike conventional strategies that emphasize analysis, strategies that aim to discover and...
Paper Details
Title
Business Models: A Discovery Driven Approach
Published Date
Apr 1, 2010
Journal
Volume
43
Issue
2-3
Pages
247 - 261
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Notes
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