Toward experimental international business : Unraveling fundamental causal linkages

Published on Oct 5, 2015in Cross Cultural Management: An International Journal
· DOI :10.1108/CCM-06-2015-0075
Witteloostuijn van Arjen35
Estimated H-index: 35
(Tilburg University)
Purpose – The purpose of this paper is to argue that the time is ripe to establish a powerful tradition in Experimental International Business (IB). Probably due to what the Arjen van Witteloostuijn refers to as the external validity myth, experimental laboratory designs are underutilized in IB, which implies that the internal validity miracle of randomized experimentation goes largely unnoticed in this domain of the broader management discipline. Design/methodology/approach – In the following pages, the author explains why the author believes this implies a missed opportunity, providing arguments and examples along the way. Findings – Although an Experimental Management tradition has never really gained momentum, to the author, the lab experimental design has a very bright future in IB (and management at large). To facilitate the development of an Experimental IB tradition, initiating web-based tools would be highly instrumental. This will not only boost further progress in IB research, but will also inc...
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