Public affairs, issue management and political strategy: methodological issues that count — a different view

In the preceding article, Doug Schuler makes two challenges to scholars in the areas of public affairs, issues management and corporate political strategies to advance the state of empirical knowledge: (1) to make use of more sophisticated methodology, and (2) to adopt a grand theory to guide our empirical efforts. This paper is a commentary on these challenges. In it, I agree that our field of inquiry requires additional sophistication in...