The components of trustworthiness for higher education: a transnational perspective

Despite the strong theoretical foundation for the role of trustworthiness in building buyer–seller relationships, a lack of empirical evidence exists to validate the importance of trustworthiness in the Higher Education (HE) sector. Our research examines the drivers of trustworthiness across two distinct cultures – the UK and India, providing a significant contribution to the body of knowledge by understanding the role and nature of...