Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Abstract
In this study, we consider the online consumer as both a shopper and a computer user. We test constructs from information systems (Technology Acceptance Model), marketing (Consumer Behavior), and psychology (Flow and Environmental Psychology) in an integrated theoretical framework of online consumer behavior. Specifically, we examine how emotional and cognitive responses to visiting a Web-based store for the first time can influence online...
Paper Details
Title
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Published Date
Jun 1, 2002
Journal
Volume
13
Issue
2
Pages
205 - 223
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