Original paper
The Role of Interface in Electronic Commerce: Consumer Involvement with Print Versus On-Line Catalogs
Volume: 5, Issue: 4, Pages: 135 - 153
Published: Jun 30, 2001
Abstract
The theory of interface involvement is used to analyze the influence of physical-medium and content-presentation interfaces on consumer response. Consumer responses to print and Web-based catalog stimuli are examined. The results support interface-involvement theory, which holds that a print physical-medium interface is more effective than a Web-based physical-medium interface in stimulating consumer involvement with retailer offerings and a...
Paper Details
Title
The Role of Interface in Electronic Commerce: Consumer Involvement with Print Versus On-Line Catalogs
Published Date
Jun 30, 2001
Volume
5
Issue
4
Pages
135 - 153
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Notes
History