The Role of Interface in Electronic Commerce: Consumer Involvement with Print Versus On-Line Catalogs

The theory of interface involvement is used to analyze the influence of physical-medium and content-presentation interfaces on consumer response. Consumer responses to print and Web-based catalog stimuli are examined. The results support interface-involvement theory, which holds that a print physical-medium interface is more effective than a Web-based physical-medium interface in stimulating consumer involvement with retailer offerings and a...