When social media isn’t social: Friends’ responsiveness to narcissists on Facebook

Narcissists are characterized by a desire to show off and to obtain external validation from others. Research has shown that narcissists are particularly attracted to Facebook, because it allows them to self-promote. But do they receive the attention they crave on Facebook? This study examined Friends’ responsiveness (operationalized as number of comments and “likes”) to Facebook users’ status updates, as a function of the latter’s narcissism....