Body Ideals in the Media: Perceived Attainability and Social Comparison Choices
Abstract
Social comparison research suggests that people seek upward comparisons if the achievement seems attainable, but avoid them if it appears unattainable. This experiment (N = 169) manipulated attainability by presenting body-improvement articles about dieting/exercising (experimental group) or body-unrelated articles (control group). Social comparison choices were recorded through selective advertisement exposure, as participants browsed a...
Paper Details
Title
Body Ideals in the Media: Perceived Attainability and Social Comparison Choices
Published Date
Mar 9, 2011
Journal
Volume
14
Issue
1
Pages
27 - 48
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