Creativity-Innovation Cycle for Organisational Exploration and Exploitation: Lessons from Neowiz - a Korean Internet Company

This article is about a Korean Internet company that has successfully changed its major service items three times during its 10-year history. The company has been well known for innovativeness since it became the first in the world to develop and sell completely virtual products. By introducing breakthrough innovations, as well as a stream of successive minor innovations, the company has become a leader in highly contested market segments. To...