Permanent versus Mobile Entry Decisions in International Construction Markets: Influence of Home Country– and Firm-Related Factors

When entering a selected foreign market, the contractor must decide between permanent entry mode and mobile entry mode. By following theories and previous studies in international business, hypotheses were developed regarding the influences of several firm- and home country–related factors upon the selection between the two generic entry modes. These factors include home market attractiveness, uncertainty avoidance, long-term orientation, firm...