The Effect of a Market Orientation on Business Performance: A Study of Small‐Sized Service Retailers Using MARKOR Scale

Volume: 43, Issue: 2, Pages: 105 - 118
Published: Apr 1, 2005
Abstract
Conventional marketing wisdom holds that a market orientation provides a company with a better understanding of its customers, competitors, and environment, which subsequently leads to superior firm performance. While researchers have explored the relationship between market orientation and business performance in different organizations, such studies in small-sized service retailers are scarce. This study investigates potential influences of...
Paper Details
Title
The Effect of a Market Orientation on Business Performance: A Study of Small‐Sized Service Retailers Using MARKOR Scale
Published Date
Apr 1, 2005
Volume
43
Issue
2
Pages
105 - 118
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