Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity

Volume: 37, Issue: 5, Pages: 888 - 901
Published: Feb 1, 2011
Abstract
Loyalty programs offer rewards via mediums of different magnitudes (e.g., “$6 off when you accumulate 1,000 [100] points. Earn 10 [1] points/dollar”). The program medium presents two key pieces of information: reward distance (points required to redeem reward) and step size (points earned per dollar). In higher-magnitude (vs. lower-magnitude) programs, both reward distances (1,000 vs. 100) and step sizes (10 vs. 1 point[s]/dollar) are larger....
Paper Details
Title
Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity
Published Date
Feb 1, 2011
Volume
37
Issue
5
Pages
888 - 901
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