Publications in Major Marketing Journals: An Analysis of Research Productivity of Asia-Pacific Universities
Abstract
The authors examine the marketing research productivity of Asia-Pacific universities using a set of 20 marketing journals during 1991-2000. A weighted Journal of Marketing- equivalent page count is used to account for different font and page sizes of the journals, different lengths in articles, coauthorships, and affiliations. A total of 106 universities are evaluated. The top 3 universities are, in order, the University of NewSouth Wales, the...
Paper Details
Title
Publications in Major Marketing Journals: An Analysis of Research Productivity of Asia-Pacific Universities
Published Date
Aug 1, 2003
Volume
25
Issue
2
Pages
163 - 176
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History