A “Buffer” or “Boomerang?" — The Role of Corporate Reputation in Bad Times
Abstract
Is a favorable prior reputation antibiotics or a hemlock cup in times of organizational crisis? To answer this question, the current study casts light on the contextual cues of crises by applying Brown and Dacin’s (1997) concepts of CA (corporate ability) and CSR (corporate social responsibility) and examines how the cues work in different crisis situations and affect the valence of reputation effects. Drawing on the expectancy violations (EV)...
Paper Details
Title
A “Buffer” or “Boomerang?" — The Role of Corporate Reputation in Bad Times
Published Date
Mar 1, 2015
Journal
Volume
42
Issue
2
Pages
237 - 259
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