Multinational Enterprises and Local Contexts: The Opportunities and Challenges of Multiple Embeddedness

Some scholars have argued that globalization will reduce the importance of local contexts. We argue instead that despite the increased frequency and intensity of interactions across local contexts, they continue to retain their distinctive differences. MNEs face growing challenges in managing the complexity of these interactions, because they must manage ‘multiple embeddedness’ across heterogeneous contexts at two levels. First, at the MNE...