Exposure to ‘healthy’ fast food meal bundles in television advertisements promotes liking for fast food but not healthier choices in children

Volume: 113, Issue: 6, Pages: 1012 - 1018
Published: Feb 26, 2015
Abstract
Due to regulatory changes, fast food companies often depict healthy foods in their television advertisements to children. The present study examined how exposure to advertising for ‘healthy’ meal bundles to children influenced the selection of food in children. A total of fifty-nine children (thirty-seven males) aged 7–10 years (8·8 ( sd 0·9) years) took part in the present study. The within-participant, counterbalanced design had two...
Paper Details
Title
Exposure to ‘healthy’ fast food meal bundles in television advertisements promotes liking for fast food but not healthier choices in children
Published Date
Feb 26, 2015
Volume
113
Issue
6
Pages
1012 - 1018
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