When competition breeds equality: Effects of appetitive versus aversive competition in negotiation

Competitive motivation is prevalent in negotiation but systematic insight into its effects is missing. We introduce the distinction between appetitive competition, in which negotiators seek relative gain, and aversive competition, in which negotiators seek to prevent relative loss. Two experiments tested the predictions that (i) appetitive competitors are less vigilant and more confident than aversive competitors, and are (ii) therefore more...