Market-Scanning Capability -- A Scale to Measure Firmss Ability to Sense or Respond to the Changes in the Marketplace

A new construct called market-scanning capability has been conceptualized that captures firms’ capability to sense or to respond to the changes in the marketplace. The second-order reflective construct was found to have four first-order components that are named as CustInfo (i.e., collection of information about customers), CmpInfo (i.e., information regarding competitiveness), MktResp (i.e., responsiveness to collected market-related...