Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving
Abstract
This article looks at the trade-offs that gift givers and gift receivers make between desirability and feasibility using construal level theory as a framework. Focusing on the asymmetric distance from a gift that exists within giver-receiver dyads, the authors propose that, unlike receivers, givers construe gifts abstractly and therefore weight desirability attributes more than feasibility attributes. Support for this proposition emerges in...
Paper Details
Title
Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving
Published Date
Jun 1, 2014
Journal
Volume
41
Issue
1
Pages
169 - 182
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