Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology
Abstract
The substantial failure rate of new packaged goods in test markets has stimulated firms to seek improved methods of pre-test-market evaluation. A set of measurement procedures and models designed to produce estimates of the sales potential of a new packaged good before test marketing is presented. A case application of the system also is...
Paper Details
Title
Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology
Published Date
May 1, 1978
Volume
15
Issue
2
Pages
171 - 191
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History