CALLPLAN: An Interactive Salesman’s Call Planning System

Volume: 18, Pages: 452 - 453
Published: Dec 1, 1971
Abstract
CALLPLAN is an interactive computer system designed to aid salesmen or sales management in allocating sales call time more efficiently. CALLPLAN uses as input the salesman’s own best estimates of expected contribution of all possible call policies for each account and prospect. The computer can help the estimating procedure by fitting curves through estimated points on a response function or by obtaining expected values from probability...
Paper Details
Title
CALLPLAN: An Interactive Salesman’s Call Planning System
Published Date
Dec 1, 1971
Volume
18
Pages
452 - 453
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