Designing Discrete Choice Experiments: Do Optimal Designs Come at a Price?
Abstract
In discrete choice experiments, design decisions are crucial for determining data quality and costs. While high statistical efficiency designs are desirable, they may come at a price if they increase the cognitive burden for respondents. We address this problem by designing 44 experiments that systematically vary numbers of attributes and attribute level differences. Our results for two product categories suggest that respondents systematically...
Paper Details
Title
Designing Discrete Choice Experiments: Do Optimal Designs Come at a Price?
Published Date
Aug 1, 2008
Journal
Volume
35
Issue
2
Pages
360 - 375
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