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A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior | Performance Analytics | Scinapse
Review Paper
A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior
Franck Vigneron
6
,
Lester W. Johnson
53
,
Monash Mt
1
Jan 1, 1999
Published
864
Citations
82
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Research Topics
culture theory
three experiments
self control
consumer welfare
materialism
multidimensional scaling
study found
Paper Details
Title
A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior
Published
Jan 1, 1999