Business-Level Competitive Strategy: A Contingency Link to Internationalization
Abstract
The contingency fit between the organization and its environment suggests strategic adaptation to contextual conditions. Thus, it may be expected that businesses will use different strategic positioning when confronting an international context. To determine if such a difference does exist, an analysis of the business-level strategy of domestic businesses was compared to businesses engaged in domestic and international activities. Group...
Paper Details
Title
Business-Level Competitive Strategy: A Contingency Link to Internationalization
Published Date
Sep 1, 1992
Journal
Volume
18
Issue
3
Pages
473 - 487
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