Comparing Regional Cultures Within a Country: Lessons From Brazil

In this joint article we test the common assumption that a measure of culture developed for the national level can also be used for comparing regions within a country. Three different research projects independently measured culture differences within the Federal Republic of Brazil, all three using a version of Hofstede’s Values Survey Module (VSM). The largest provided separate scores for all of Brazil’s 27 states, the next largest for 17 of...