Manipulating Consumers is Not Marketing: A Commentary on Cass R. Sunstein's 'Fifty Shades of Manipulation'

Sunstein’s essay is particularly welcome because marketing as a science and as a field of management practice is facing an increased level of criticism at the same time as the general population becomes aware of the role it plays in business, beyond the traditional sales and distribution functions. We feel it is critical for the field of marketing to clarify its position with regard to some practices. However, Sunstein argues that manipulation...