Stereotypes and prejudice: Their automatic and controlled components.

University of Wisconsin--Madis on Three studies tested basic assumptions derived from a theoretical model based on the dissociation ofantomatic and controlled processes involved in prejudice. Study I supported the model's assumption that high- and low-prejudice persons are equally knowledgeable of the cultural stereotype. The model suggests that the stereotype is automatically activated in the presence of a member (or some symbolic equivalent)...