Applying the 3M Model of Personality and Motivation to Adventure Travelers
Abstract
More than a decade has passed since the Travel Industry Association investigated adventure travel as a promising market. Despite growth in the adventure industry, studies of adventure travelers remain scarce, particularly in the identification of the psychological underpinnings of consumer adventurers. Mowen’s (2000) 3M Model of Motivation and Personality provided an organizing framework to explain the psychological roots of adventure tourism...
Paper Details
Title
Applying the 3M Model of Personality and Motivation to Adventure Travelers
Published Date
Jul 25, 2012
Journal
Volume
51
Issue
6
Pages
704 - 716
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Notes
History