Comparing Gains and Losses
Abstract
Loss aversion in choice is commonly assumed to arise from the anticipation that losses have a greater effect on feelings than gains, but evidence for this assumption in research on judged feelings is mixed. We argue that loss aversion is present in judged feelings when people compare gains and losses and assess them on a common scale. But many situations in which people judge and express their feelings lack these features. When judging their...
Paper Details
Title
Comparing Gains and Losses
Published Date
Aug 25, 2010
Journal
Volume
21
Issue
10
Pages
1438 - 1445
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