You Call It “Self-Exuberance”; I Call It “Bragging”

People engage in self-promotional behavior because they want others to hold favorable images of them. Self-promotion, however, entails a trade-off between conveying one's positive attributes and being seen as bragging. We propose that people get this trade-off wrong because they erroneously project their own feelings onto their interaction partners. As a consequence, people overestimate the extent to which recipients of their self-promotion will...