Does Avatar Appearance Matter? How Team Visual Similarity and Member-Avatar Similarity Influence Virtual Team Performance
Abstract
This multimethod study investigated how avatar appearance influences virtual team performance. This study is the first to integrate the framework of social identity model of de-individuation effects (SIDE) and Self-Identification theory, using “morphing” techniques. Results were obtained from a 2 (team visual similarity: dissimilar vs. similar team avatars) × 2 (member–avatar similarity: cartoon avatars vs. avatar similar to self) experiment (N...
Paper Details
Title
Does Avatar Appearance Matter? How Team Visual Similarity and Member-Avatar Similarity Influence Virtual Team Performance
Published Date
Aug 19, 2014
Journal
Volume
41
Issue
1
Pages
128 - 153
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