Corporate social capital as essential driver of corporate identity: impact upon stakeholder perceptions and transfer to related behaviour

Volume: 3, Issue: 2, Pages: 112
Published: May 13, 2010
Abstract
This paper aims at an investigation of the directionality and degree to which corporate social capital impacts upon stakeholders' perceptions and evaluation of the company. We propose that the number, content and quality of a company's network relations – its social capital with regard to relational and reputational aspects – influence stakeholders' perceived value in terms of credibility, reliability, responsibility and trustworthiness as well...
Paper Details
Title
Corporate social capital as essential driver of corporate identity: impact upon stakeholder perceptions and transfer to related behaviour
Published Date
May 13, 2010
Volume
3
Issue
2
Pages
112
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