Application of a Purchasing Portfolio Model in a Construction Company in Two Distinct Markets

The Kraljic purchasing portfolio matrix (KPM), which is based on the dimensions of strategic impact (SI) and supply market complexity (SMC), is a valuable instrument for defining purchasing strategies. This paper combines action research with a single case study to apply the KPM, which was developed at the head offices of a multinational construction company, in two branches located in markets with different characteristics. The application...