Applicant attraction to foreign companies: the case of Japanese companies in Vietnam

The ability to recruit talented employees in foreign markets has become crucial to the success of multinational corporations. This study investigated how foreign companies attract local employees by considering the case of J apanese companies in V ietnam. The results of a survey of 326 respondents indicate that individual values yielded both direct and indirect effects on their attraction to J apanese companies. Specifically, work‐centric,...