Unpacking the exploration–exploitation tradeoff: A synthesis of human and animal literatures.

Many decisions in the lives of animals and humans require a fine balance between the exploration of different options and the exploitation of their rewards. Do you buy the advertised car, or do you test drive different models? Do you continue feeding from the current patch of flowers, or do you fly off to another one? Do you marry your current partner, or try your luck with someone else? The balance required in these situations is commonly...