Press Releases as a Hybrid Genre: Addressing the Informative/Promotional Conundrum
Abstract
Press releases are short pieces of writing issued by companies or institutions to communicate newsworthy information to the journalist community on the one hand, and to the general public (indirectly through newspaper reporting, or, increasingly, directly by making press releases available on corporate websites) on the other. While ostensibly informative, press releases also carry an implicitly self-promotional purpose, in so far as the...
Paper Details
Title
Press Releases as a Hybrid Genre: Addressing the Informative/Promotional Conundrum
Published Date
Jan 1, 2008
Journal
Volume
18
Issue
1
Pages
9 - 31
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