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The Influence of Source Credibility on Communication Effectiveness

Published on Jan 24, 1951in Public Opinion Quarterly
· DOI :10.1086/266350
Carl I. Hovland36
Estimated H-index: 36
(Yale University),
Walter Weiss2
Estimated H-index: 2
(Yale University)
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Abstract
A highly needled fabric is produced by treating fabric, e.g., a needled fabric having a density of at least 8 pounds per cubic foot, with a needling fluid and then needling to increase the density, e.g., to at least 12 pounds per cubic foot. The needling fluid is preferably an aqueous fluid containing a surface active agent and/or thickening agent and preferably a foam is produced during needling to aid in maintaining add-ons of needling fluid of at least 100%, e.g., 150% to 250%.
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