The Influence of Source Credibility on Communication Effectiveness
Abstract
In a new test of the process of forgetting, the authors found that subjects, at the time of exposure, discounted material from “untrustworthy” sources. In time, however, the subjects tended to disassociate the content and the source with the result that the original scepticism faded and the “untrustworthy” material was accepted. Lies, in fact, seemed to be remembered better than...
Paper Details
Title
The Influence of Source Credibility on Communication Effectiveness
Published Date
Jan 1, 1951
Journal
Volume
15
Issue
4
Pages
635 - 635
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History