Success in High-Technology Markets: Is Marketing Capability Critical?
Abstract
We propose a conceptual framework—with the resource-based view (RBV) of the firm as its theoretical underpinning—to explain interfirm differences in firms' profitability in high-technology markets in terms of differences in their functional capabilities. Specifically, we suggest that marketing, R&D, and operations capabilities, along with interactions among these capabilities, are important determinants of relative financial performance...
Paper Details
Title
Success in High-Technology Markets: Is Marketing Capability Critical?
Published Date
Nov 1, 1999
Journal
Volume
18
Issue
4
Pages
547 - 568
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Notes
History