Review paper
Response Set and the Measurement of Self-Designated Opinion Leadership
Abstract
The internal consistency and discriminant validity of the items comprising the Rogers self-designating opinion leadership scale were investigated utilizing notions suggested by Campbell and Fiske's multitrait-multimethod matrix approach to establishing convergent and discriminant validity. While the items were shown to be highly intercorrelated, their ability to discriminate consistently between two types of opinion leaders was found to be...
Paper Details
Title
Response Set and the Measurement of Self-Designated Opinion Leadership
Published Date
Jan 1, 1971
Journal
Volume
35
Issue
3
Pages
383 - 383
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