Alignment Between Business and IS Strategies: A Study of Prospectors, Analyzers, and Defenders

Alignment between business strategy and IS strategy is widely believed to improve business performance. This paper examines the impact of alignment on perceived business performance using Miles and Snows popular classification of Defender, Analyzer, and Prospector business strategies. A priori theoretical profiles for these business strategies are developed using Venkatraman's (1989a) measure of business strategy. Theoretical profiles for IS...