Gender, race, and perceived risk: The 'white male' effect

Risks tend to be judged lower by men than by women and by white people than by people of colour. Prior research by Flynn, Slovic and Mertz [Risk Analysis, 14, pp. 1101-1108] found that these race and gender differences in risk perception in the United States were primarily due to 30% of the white male population who judge risks to be extremely low. The specificity of this finding suggests an explanation in terms of sociopolitical factors rather...