Capabilities as Real Options
Abstract
Strategy research consists of a balance between positive and normative theory. Normative theories suggest particular heuristics, or cognitive representations, to find appropriate solutions. Heuristics permit faster solutions to real-time problems; they also suffer from the potential of negative transfer to inappropriate applications.The theory of real options provides the appropriate heuristic framing of competencies and exploratory search. A...
Paper Details
Title
Capabilities as Real Options
Published Date
Nov 1, 2001
Journal
Volume
12
Issue
6
Pages
744 - 758
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