Review paper
Issue Convergence Is Nothing More than Issue Convergence
Abstract
It is widely assumed that candidate issue convergence or “dialogue” is beneficial for voters in campaigns. Using a lagged weekly measure of issue convergence in political advertising about specific campaign issues from the 2000 and 2004 presidential campaigns, I show that dialogue, as it is currently defined by campaigns and elections scholars, is as likely to harm voters as it is to help them. These findings require scholars to think more...
Paper Details
Title
Issue Convergence Is Nothing More than Issue Convergence
Published Date
Mar 1, 2013
Journal
Volume
66
Issue
4
Pages
843 - 855
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