Strategy through the Option Lens: An Integrated View of Resource Investments and the Incremental-Choice Process

Volume: 18, Issue: 4, Pages: 760 - 782
Published: Oct 1, 1993
Abstract
This article develops an option-theoretic perspective for organizational strategic management. Grounded in the basic intuition that people seek to “keep options open” in situations that involve an unforeseeable future, and supported by theory in financial economics, this view is a recent development in strategy. The theory integrates resource allocation, sense making, organizational learning, and strategic positioning in a unified framework, and...
Paper Details
Title
Strategy through the Option Lens: An Integrated View of Resource Investments and the Incremental-Choice Process
Published Date
Oct 1, 1993
Volume
18
Issue
4
Pages
760 - 782
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