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Exploring Robust Design Capabilities, Their Role in Creating Global Products, and Their Relationship to Firm Performance*

Published on Mar 1, 2005in Journal of Product Innovation Management3.78
· DOI :10.1111/j.0737-6782.2005.00111.x
K. Scott Swan12
Estimated H-index: 12
(W&M: College of William & Mary),
Masaaki Kotabe48
Estimated H-index: 48
,
Brent B. Allred8
Estimated H-index: 8
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Abstract
With the increasing desire for products suitable for widely varying markets worldwide, this study offers insight into capabilities associated with successful robust design in global product markets. These robust design capabilities (i.e., the possibility for success under varying circumstances or scenarios) are a potential organizational response to rapid change and uncertainty, which also improve the likelihood of product acceptance on a global basis. From literature, executive interviews, and anecdotal evidence, four capabilities associated with robust product design are derived: (1) functional; (2) aesthetic; (3) technological; and (4) quality based. A model is proposed and an empirical test conducted that considers the moderating influence of environmental uncertainty on the relationship between these robust capabilities and firm performance. The findings suggest that the use of robust design capabilities are affected by uncertainty and have an important influence on firm performance and speed to market. Specifically, the product development process tends to be characterized by aesthetic and technological robust design capabilities in more certain environments and functional robust design capabilities in more uncertain environments when seeking to improve firm performance. Alternatively, technological design capabilities in more certain environments and functional design capabilities in more uncertain environments are associated with improved speed to market.
  • References (96)
  • Citations (63)
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References96
Newest
Published on Jun 1, 2003in Journal of Engineering Design1.39
Martin Arvidsson7
Estimated H-index: 7
,
Ida Gremyr16
Estimated H-index: 16
,
Per Johansson5
Estimated H-index: 5
In this paper, a survey concerning the knowledge and use of robust design methodology in 87 Swedish manufacturing companies is presented. The results show that only 28% of the companies in the study are familiar with robust design methodology, and 17% use the methodology. However, methods that can be useful in robust design methodology are often applied in Swedish industry. The results of the survey also reveal that application of robust design methodology, involvement in a Six Sigma program, QS...
Published on Jun 1, 2003in Iie Transactions2.88
B. Scibilia2
Estimated H-index: 2
(University of Angers),
Abdessamad Kobi13
Estimated H-index: 13
(University of Angers)
+ 1 AuthorsR. Chassagnon2
Estimated H-index: 2
(University of Angers)
Taguchi's parameter design method allows one to make products or processes robust to uncontrollable noise factors. Recent research has focused on combining control and noise factors into a single array to model the response directly rather than relying on a performance measure such as the signal-to-noise ratio. Examination of control-by-noise interaction effects reveals control factor settings that dampen the effects of the noise factors. The objective of this paper is to propose modified cross-...
Published on May 1, 2003in Journal of Product Innovation Management3.78
Alan MacCormack20
Estimated H-index: 20
(Harvard University),
Roberto Verganti32
Estimated H-index: 32
There is increasing interest in the literature about the notion of a contingent approach to product development process design. This interest stems from the realization that different types of projects carried out in different environments are likely to require quite different development processes if they are to be successful. Stated more formally, a contingent view implies that the performance impact of different development practices is likely to be mediated by the context in which those prac...
Published on Mar 1, 2003in Journal of Product Innovation Management3.78
Sarah J. Marsh5
Estimated H-index: 5
,
Gregory N. Stock23
Estimated H-index: 23
Although successful development of a given product may help explain the current success of a firm, creating longer-term competitive advantage demands significantly more attention to developing and nurturing dynamic integration capabilities. These capabilities propel product development activities in ways that build on and develop technological and marketing capabilities for future product development efforts and create platforms for future product development. In this article, we develop a conce...
Published on Jan 1, 2003
George S. Yip26
Estimated H-index: 26
A machine for cutting slots in the shanks of screws includes a frame supporting a rotatable shaft with a disk attached thereto. A plurality of notches are formed in the periphery of the disk for carrying the screws and the shaft is rotated intermittently by an indexing means to move the disk along a predetermined path extending through fastener-receiving, slotting and exit stations. At the slotting station, two saws are advanced from retracted positions relative to the disk to cut slots in the s...
Published on Mar 26, 2002in Journal of Real Estate Finance and Economics1.17
Sian Mooney10
Estimated H-index: 10
(MSU: Montana State University),
Ludwig M. Eisgruber3
Estimated H-index: 3
(OSU: Oregon State University)
The Oregon Plan for Salmon and Watersheds encourages residential property owners to plant riparian buffers in an effort to reduce stream temperature and thus improve fish habitat. This study estimates the change in the value of streamside residential properties in response to planting a treed riparian buffer. A hedonic pricing analysis suggests that treed riparian buffers reduce the market value of stream-front residential property in the study area.
Published on Nov 1, 2001in Journal of Product Innovation Management3.78
Neil A. Morgan37
Estimated H-index: 37
(UNC: University of North Carolina at Chapel Hill),
Douglas W. Vorhies8
Estimated H-index: 8
(ISU: Illinois State University)
Abstract Over the past decade, new strategic approaches to the management of product quality have become prime drivers of product and process innovation and change in many firms. However, many firm’s product quality improvement efforts have failed to deliver anticipated business performance benefits. Implementation problems are generally viewed as significant factors in explaining such failures. Further, the literature suggests that firms’ views of product quality are often very different from t...
Published on Sep 1, 2001in Administrative Science Quarterly8.02
Andrew Hargadon18
Estimated H-index: 18
(SPbU: Saint Petersburg State University),
Yellowlees Douglas3
Estimated H-index: 3
(UF: University of Florida)
This paper considers the role of design, as the emergent arrangement of concrete details that embodies a new idea, in mediating between innovations and established institutional fields as entrepreneurs attempt to introduce change. Analysis of Thomas Edison's system of electric lighting offers insights into how the grounded details of an innovation's design shape its acceptance and ultimate impact. The notion of robust design is introduced to explain how Edison's design strategy enabled his organ...
Published on Sep 1, 2001in Journal of Product Innovation Management3.78
Nelson P. Repenning21
Estimated H-index: 21
(MIT: Massachusetts Institute of Technology)
MIT Center for Innovation in Product Development under NSF Cooperative Agreement Number EEC-9529140, the Harley-Davidson Motor Company and the Ford Motor Company
Published on Sep 1, 2001in Journal of Product Innovation Management3.78
Nelson P. Repenning21
Estimated H-index: 21
(MIT: Massachusetts Institute of Technology)
Despite documented benefits, the processes described in the new product development literature often prove difficult to follow in practice. A principal source of such difficulties is the phenomenon of fire fighting–the unplanned allocation of resources to fix problems discovered late in a product’s development cycle. While it has been widely criticized, fire fighting is a common occurrence in many product development organizations. To understand both its existence and persistence, in this articl...
Cited By63
Newest
Tsai Chi Kuo17
Estimated H-index: 17
(CYCU: Chung Yuan Christian University),
Chi-Jung Wang (CYCU: Chung Yuan Christian University)
In order to move towards a goal of sustainability, many enterprises have developed sustainable products. When responding to sustainable product development, many enterprises have found that most engineers and designers have often not been trained in sustainability, since it covers multidisciplinary viewpoints. There are two streams concerning sustainable products: work on conventional new product development and work on sustainable management. Therefore, this research integrates these two differ...
Published on Jul 1, 2019in Resources Conservation and Recycling7.04
Tsai Chi Kuo17
Estimated H-index: 17
(CYCU: Chung Yuan Christian University),
Ming-Chuan Chiu10
Estimated H-index: 10
(NTHU: National Tsing Hua University)
+ 1 AuthorsMing-Lang Tseng34
Estimated H-index: 34
(PRC: China Medical University (PRC))
Abstract Prior studies are lacking on a combined product selling and leasing model design and absent on the life cycle cost analysis and the product design model. To address these shortcomings, this study analyzes a leasing model on the profit and cost variables in comparison to a selling model to evaluate a proposed sustainable product-service system. The trade-off is the cost of additional durability and residual value of the product at end of the lease period. To increase the performance of s...
Zornitsa B. Yordanova1
Estimated H-index: 1
(University of National and World Economy)
The Lean Startup Method (LSM) provides a systematic management of innovation processes within startups and even within well-established companies. Despite its wide use by a lot of innovative companies, this study claims that using the LSM compromises the development of breakthrough and radical innovations and also companies' innovativeness is hindered given that companies usually follow the method and its principles blindly, without fully understanding its advantages and disadvantages. The aim o...
Published on Jul 3, 2017in Baltic Journal of Management1.47
Yao-Ping Michael Peng1
Estimated H-index: 1
,
Ku-Ho Lin1
Estimated H-index: 1
Purpose Based on a dynamic capability (DC) view, the purpose of this paper is to explore whether market orientation (MO) (external) and learning orientation (LO) (internal) facilitate internationalizing small- and medium-sized enterprises’ (ISMEs) global dynamic capabilities (GDCs) – i.e., their global marketing and product-design capabilities – and promote firm performance. Design/methodology/approach Empirical data are randomly selected from Taiwanese ISMEs, yielding 206 valid responses. Infor...
Ja-Shen Chen20
Estimated H-index: 20
(YZU: Yuan Ze University),
Donald Kerr12
Estimated H-index: 12
(University of the Sunshine Coast)
+ 1 AuthorsChinhui Ang1
Estimated H-index: 1
Purpose This study aims to test a theoretical model of co-creation dynamics, service innovation and competitive advantage. The authors explore the dynamics of collaboration between travel agents and their suppliers in co-creating value for their customers. A research model is proposed to examine the relationship among six co-creation elements (co-creation dynamics), service innovation, competitive advantage and two antecedents: technology adoption and environmental change and the moderating effe...
Published on Dec 1, 2016in Global Business Review
Marco Bettiol7
Estimated H-index: 7
(UNIPD: University of Padua),
Maria Chiarvesio6
Estimated H-index: 6
(University of Udine)
+ 1 AuthorsRaffaella Tabacco2
Estimated H-index: 2
(University of Udine)
As a growing emerging market (EM), China offers remarkable opportunities for luxury firms from advanced countries. Studies emphasize the global approach to luxury markets, but the uncertainty and cultural distance characterizing the Chinese market increase the risks for firms using standardized global strategies. This article investigates the internationalization strategies of luxury firms in China by exploring the role of design and marketing capabilities. A qualitative methodology is adopted t...
Published on Dec 1, 2016in Creativity and Innovation Management2.02
Paolo Landoni14
Estimated H-index: 14
(Polytechnic University of Turin),
Claudio Dell'Era15
Estimated H-index: 15
(Polytechnic University of Milan)
+ 3 AuthorsRoberto Verganti32
Estimated H-index: 32
The strategic role of design-driven innovation is being increasingly recognized. Many studies show that investments in design positively influence the innovative capacity of firms and consequently ...
Published on Sep 1, 2016in Technovation5.25
Marina Candi12
Estimated H-index: 12
(RU: Reykjavík University)
The value of design in product innovation is widely acknowledged and supported by empirical research, although extant research tends to focus solely on the role of designers, or design excellence, or design emphasis. Design in the context of service innovation is less well understood. Technology-based firms are viewed as key loci of innovation and, indeed, this innovation is not limited to product innovation, even though many of the stereotypes that come to mind have to do with the development o...