Exploring Robust Design Capabilities, Their Role in Creating Global Products, and Their Relationship to Firm Performance*
Volume: 22, Issue: 2, Pages: 144 - 164
Published: Feb 24, 2005
Abstract
With the increasing desire for products suitable for widely varying markets worldwide, this study offers insight into capabilities associated with successful robust design in global product markets. These robust design capabilities (i.e., the possibility for success under varying circumstances or scenarios) are a potential organizational response to rapid change and uncertainty, which also improve the likelihood of product acceptance on a global...
Paper Details
Title
Exploring Robust Design Capabilities, Their Role in Creating Global Products, and Their Relationship to Firm Performance*
Published Date
Feb 24, 2005
Volume
22
Issue
2
Pages
144 - 164
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