Product-Oriented Web Technologies and Product Returns: An Exploratory Study
Abstract
Internet retailers have been making significant investments in Web technologies, such as zoom, alternative photos, and color swatch, that are capable of providing detailed product-oriented information and, thereby, mitigating the lack of “touch and feel,” which, in turn, is expected to lower product returns. However, a clear understanding of the relationship between these technologies and product returns is still lacking. Our study attempts to...
Paper Details
Title
Product-Oriented Web Technologies and Product Returns: An Exploratory Study
Published Date
Dec 1, 2013
Journal
Volume
24
Issue
4
Pages
998 - 1010
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