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To See and Be Seen: Celebrity Practice on Twitter:

Published on May 1, 2011in Convergence
· DOI :10.1177/1354856510394539
Alice E. Marwick19
Estimated H-index: 19
(Microsoft),
danah boyd39
Estimated H-index: 39
(Microsoft)
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Abstract
Social media technologies let people connect by creating and sharing content. We examine the use of Twitter by famous people to conceptualize celebrity as a practice. On Twitter, celebrity is practiced through the appearance and performance of ‘backstage’ access. Celebrity practitioners reveal what appears to be personal information to create a sense of intimacy between participant and follower, publicly acknowledge fans, and use language and cultural references to create affiliations with followers. Interactions with other celebrity practitioners and personalities give the impression of candid, uncensored looks at the people behind the personas. But the indeterminate ‘authenticity’ of these performances appeals to some audiences, who enjoy the game playing intrinsic to gossip consumption. While celebrity practice is theoretically open to all, it is not an equalizer or democratizing discourse. Indeed, in order to successfully practice celebrity, fans must recognize the power differentials intrinsic to the...
  • References (34)
  • Citations (331)
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References34
Newest
Published on Aug 15, 2014
P. David Marshall12
Estimated H-index: 12
Through a new introduction for this edition, Marshall investigates the viewing public's desire to associate with celebrity and addresses the explosion of instant access to celebrity culture, bringing famous people and their admireres closer than ever before. He explores the concept of the new public intimacy: a product of social media in which celebrities from lady Gaga to Barack Obama are expected to continuously campaing for audiences in new ways. The new introduction also details the developm...
Published on Feb 1, 2011in New Media & Society4.80
Alice E. Marwick19
Estimated H-index: 19
(Microsoft),
danah boyd39
Estimated H-index: 39
(Microsoft)
Social media technologies collapse multiple audiences into single contexts, making it difficult for people to use the same techniques online that they do to handle multiplicity in face-to-face conversation. This article investigates how content producers navigate ‘imagined audiences’ on Twitter. We talked with participants who have different types of followings to understand their techniques, including targeting different audiences, concealing subjects, and maintaining authenticity. Some techniq...
Published on Jan 1, 2010 in HICSS (Hawaii International Conference on System Sciences)
danah boyd39
Estimated H-index: 39
(Microsoft),
Scott Golder1
Estimated H-index: 1
(Microsoft),
Gilad Lotan3
Estimated H-index: 3
(Microsoft)
Twitter - a microblogging service that enables users to post messages ("tweets") of up to 140 characters - supports a variety of communicative practices; participants use Twitter to converse with individuals, groups, and the public at large, so when conversations emerge, they are often experienced by broader audiences than just the interlocutors. This paper examines the practice of retweeting as a way by which participants can be "in a conversation." While retweeting has become a convention insi...
Published on Mar 1, 2009in Sociological Research Online1.18
David Beer16
Estimated H-index: 16
(Ebor: University of York),
Ruth Penfold-Mounce7
Estimated H-index: 7
(Ebor: University of York)
This article uses a range of media sources to 'follow' or 'trace' the well-known celebrity Miley Cyrus. Through the development of the concept of a new melodramatic imagination the case study develops the methodological potentials of the types of online archives that now exist. In this instance the authors exercise their own melodramatic imaginations to draw out substantive issues relevant to the case of Miley Cyrus. The article therefore has two aims, the first is the exploration of a particula...
Published on Jan 20, 2009
Courtenay Honeycutt3
Estimated H-index: 3
(IU: Indiana University Bloomington),
Susan C. Herring43
Estimated H-index: 43
(IU: Indiana University Bloomington)
The microblogging service Twitter is in the process of being appropriated for conversational interaction and is starting to be used for collaboration, as well. In order to determine how well Twitter supports user-touser exchanges, what people are using Twitter for, and what usage or design modifications would make it (more) usable as a tool for collaboration, this study analyzes a corpus of naturally-occurring public Twitter messages (tweets), focusing on the functions and uses of the @ sign and...
Published on Aug 9, 2012
danah boyd39
Estimated H-index: 39
As social network sites like MySpace and Facebook emerged, American teenagers began adopting them as spaces to mark identity and socialize with peers. Teens leveraged these sites for a wide array of everyday social practices - gossiping, flirting, joking around, sharing information, and simply hanging out. While social network sites were predominantly used by teens as a peer-based social outlet, the unchartered nature of these sites generated fear among adults. This dissertation documents my 2.5...
Published on Nov 1, 2008in Convergence
Vincent Miller9
Estimated H-index: 9
(UKC: University of Kent)
This article will demonstrate how the notion of 'phatic communion' has become an increasingly significant part of digital media culture alongside the rise of online networking practices. Through a consideration of the new media objects of blogs, social networking profiles and microblogs, along with their associated practices, I will argue, that the social contexts of 'individualization' and 'network sociality', alongside the technological developments associated with pervasive communication and ...
Published on Oct 1, 2008in Continuum: Journal of Media & Cultural Studies0.49
R Feasey6
Estimated H-index: 6
(Bath Spa University)
Although the growth of celebrity gossip publications has recently outstripped that of the traditionally orientated women's weeklies, comparatively little work exists to account for the meaning and pleasures afforded by these particular texts. Although current research has proposed a textual reading of these magazines, this work has yet to engage with the ways in which audiences make use of such titles. Therefore, the present article will look at heat magazine and examine reader responses to this...
Cited By331
Newest
Published on Jan 1, 2020
Shuojia Guo (CSI: College of Staten Island)
Published on Nov 23, 2017in Convergence
This article focuses on the relation between post 9/11 imaginary and digital entertainment’s audiences. Its aim is to enlighten potential players’ perception of such an influence by exploring game service platforms – that is, online spaces with peculiar functions that are getting a foothold in the sector. By following the leading concepts of ‘premediation’ (Grusin, 2010) and ‘platform’ (Gillespie, 2010), an empirical investigation was directed about the game The Division, which glaringly exploit...
Published on Jun 22, 2017in Convergence
Robyn Dwyer15
Estimated H-index: 15
(Curtin University),
Suzanne Fraser25
Estimated H-index: 25
(Curtin University)
Commentators suggest the social media platform, Twitter, might afford challenges to hegemonic knowledge by providing voice to those outside traditional media and by enabling vigorous public discussion and contestation of dominant ideas and concepts. In this article, we ask whether such affordances might be reshaping the culturally charged concept of addiction and, in turn, its accompanying abject and maligned subject, the ‘addict’. To explore this question, we examine Twitter messages about addi...
Published on Feb 16, 2019in Journal of Interactive Marketing4.69
Torgeir Aleti4
Estimated H-index: 4
(RMIT: RMIT University),
Jason Pallant1
Estimated H-index: 1
(Swinburne University of Technology)
+ 1 AuthorsTom van Laer (USYD: University of Sydney)
Abstract Prior research has focused on analyzing the content and intent of celebrity social media communications. By observing that the linguistic style of such celebrity communications drives consumer word of mouth, the main goal of the current research is to broaden this limited perspective. An automated text analysis of narrative/analytical, internally/externally focused, and negative/positive emotional styles in tweets by celebrity chefs, personal trainers, and fashion bloggers was conducted...
Published on Sep 20, 2019in Frontiers in Psychology2.13
Anna E. Coates1
Estimated H-index: 1
(University of Liverpool),
Charlotte A. Hardman16
Estimated H-index: 16
(University of Liverpool)
+ 2 AuthorsEmma Boyland23
Estimated H-index: 23
(University of Liverpool)
Food and beverage cues (visual displays of food or beverage products/brands) featured in traditional broadcast and digital marketing are predominantly for products high in fat, sugar and/or salt (HFSS). YouTube is hugely popular with children, and cues featured in content uploaded by YouTube video bloggers (influencers) has been shown to affect children’s eating behavior. However, little is known about the prevalence of such cues, the contexts in which they appear, and the frequency with which t...
Published on May 25, 2019in Information, Communication & Society4.12
Yiping Xia (UW: University of Wisconsin-Madison), Josephine Lukito3
Estimated H-index: 3
(UW: University of Wisconsin-Madison)
+ 3 AuthorsChau Tong (UW: University of Wisconsin-Madison)
ABSTRACTHow disinformation campaigns operate and how they fit into the broader social communication environment – which has been described as a ‘disinformation order’ [Bennett & Livingston, (2018). The disinformation order: Disruptive communication and the decline of democratic institutions. European Journal of Communication, 33(2), 122–139] – represent critical, ongoing questions for political communication. We offer a thorough analysis of a highly successful disinformation account run by Russi...
Published on Feb 25, 2019in European Journal of Marketing1.72
Wayne Read2
Estimated H-index: 2
(Deakin University),
Nichola Robertson9
Estimated H-index: 9
(Deakin University)
+ 1 AuthorsAhmed Shahriar Ferdous9
Estimated H-index: 9
(Deakin University)
Purpose This paper aims to develop and empirically test a theoretical framework of consumer engagement with brands on Twitter. Design/methodology/approach Depth interviews were conducted to gain initial insights into consumer engagement on Twitter. Using a blend of the extant literature and interview findings, a theoretical framework, including antecedents, outcomes and moderators, was developed and empirically tested using cross-sectional survey data. Findings Brand customer service and brand i...
Published on Jul 4, 2019in Journal of Marketing Management
Marcela Moraes (Curtin University), John Gountas (Swinburne University of Technology)+ 1 AuthorsPiyush Sharma18
Estimated H-index: 18
(Curtin University)
This study details the influence of hyperpartisan media actors in comparison to regional and national news media competitors by gauging audience engagement in relation to news on Facebook in Norway. Adopting the perspective of news use as a way of understanding such engagement, the study finds that followers of hyperpartisan Facebook Pages are more active than those following mainstream media Pages. The study also looks closer into what kinds of news are engaged with to higher degrees than other...
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